Together We Glow

Together We Glow is a soulful sixty second film shot on 16mm. It was the hero film in a wider 200 film campaign of documentaries and social films. In it we celebrated the stories of real women and their unique perspectives on wellness. The campaign launch saw the brand's Instagram followers boom to 110k.

Challenge

WeGLOW was a totally new brand and offering to an overcrowded market. They wanted a campaign that would connect directly with their community, showcasing the product and conveying the values of the brand.

Insight

Market research revealed an audience often overwhelmed by choice and, at times, sceptical of wellness brands. We knew that to connect with the audience that we needed to meet a 100% authenticity level and commit to communicating precise brand values. Broadness wouldn’t work. True emotion would.

Solution

Based on our insights, our campaign focussed on celebrating real women’s stories from the wellness community. We sourced nine inspirational real women’s stories and asked them to feature in the campaign. We carefully designed a different shooting approach for each contributor in order to capture their unique point of view. To own the brand’s soulful, holistic values we opted to shoot the hero film on 16mm film which was then distributed as cut downs along with a huge range of assets to sustain an annual campaign. The campaign launch saw the brand's Instagram followers boom to 110k.

Campaign Maximisation

1x 60s Hero Film

1x 60s Real Life Stories Highlights Film

9x Real Life Documentary Stories

60x Social Films

x3 formats

= 200 Deliverables

Results

9 real women documentaries

200 brand campaign deliverables

110k organic followers achieved